According to the recent survey findings of the Consumer Intelligence Research Partners, Android operating system has a more loyal customer base in comparison to iOS.
The data shared by CIRP exhibits a loyalty rate of 91 percent for Android over 86 percent for iOS in the year 2017. Last year in January 2016, this figure ranged from 89 to 91 percent for Android; for iOS, it hovered between 85 to 88 percent.
The research organization measured the operating system loyalty in the percentage of customers that remained loyal to their OS while switching to a new phone over a span of twelve months which ended in December 2017.
Mike Levin, Partner and Co-Founder of CIRP said: “Loyalty for both Android and iOS increased in 2015 and into 2016 when it leveled off for both operating systems.”
He further explained that with the presence of only two mobile OS, most of the users have selected their brand of choice and prefer sticking to it.
So Google and Apple need to focus more on selling better products and services in order to retain their loyal customer base.
This is precisely why both the companies aim at gaining more significant revenues from their respective user base.
When it comes to the Android operating system, users have broader access to an extensive array of smartphones that support Android. It also provides flexibility to users while trying out new devices without sacrificing their investments in purchased apps.
Furthermore, the fact that Android devices are usually more affordable in comparison to iOS devices has further contributed to the figures.
It is also worth noting that the rate of switching operating system is different from the total number of people switching.
“We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS. Looking at the absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users,” explains Mike Levin, partner and co-founder of CIRP.
Although these loyalty rates cannot be regarded the equivalent of switcher rates and this is where iOS really leads.